Divyam Singh

RADICAL was founded by Divyam Singh with a conviction that modern men do not need more accessories—they need anchors. After studying luxury and branding at ESSEC Business School, Paris, and working on projects with global luxury brands and hospitality icons, Divyam learned how world-class brands are built. But he also realized something was missing. Most brands were selling products. Very few were building identity.

Instead of replicating Western masculinity, he returned to Indian history, philosophy, warrior traditions, and timeless masculine archetypes to build something deeply rooted in Indian culture. Inspired by the discipline of warriors, the purpose of kings, and the self-mastery embodied by figures like Shiva, Rama, Krishna, and Hanuman, he began shaping the philosophy that would become RADICAL.

More than an essentials brand, RADICAL is a modern masculine identity house.

It exists to create symbols men can wear, rituals they can practice, and values they can embody. Every piece is designed not to attract attention, but to reinforce identity—to serve as a daily reminder of discipline, purpose, strength, and alignment.